Samantha to be brand ambassador for Telangana handloom

Hyderabad, January 31: Actress Samantha has agreed to become brand ambassador of Telangana handloom.

She called on state industry minister K. T. Rama Rao here today and extended her support to his campaign to promote handloom.

Samantha appreciated KTR’s initiative in supporting the handloom art and enquired about the state policies and initiatives taken by Telangana State Handloom Weavers Cooperative Society ( TSCO ) in promoting handloom.

Samantha explained the various ideas she has for promoting the handloom in different forms. She also told the minister she has a special bondage with weaver community and handlooms.

The actress said that she has researched about the various handloom clusters in the Telangana and also showed a piece of handwoven cloth she bought from Karimnagar weavers.

Samantha outlined some of her plans about how value-addition can happen to increase the sales of handlooms.

Samantha explained to minister some specific value additions to works of Gadwal, and Pochampally handlooms, which can greatly enhance the salability of these fabrics.

She also discussed about how better quality cloth can be produced from Sircilla powerlooms, by bringing in newer digital technologies.

KTR appreciated and thanked Samantha on extending her support to handloom and requested her to be the brand ambassador for Telangana handlooms. She agreed to promote the handloom.

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