Mahesh Babu’s latest film ‘Bharat Aney Nenu’ has released on Friday amid huge expectations. The film’s promotion was carried out on a grand scale. One finds ‘Bharat Aney Nenu’ posters on every wall, every hoarding and every autorickshaw. Bharat team is busy in the film promotion. Even Mahesh Babu returned from abroad to participate in the promotion. At a time when all efforts are being made for promotion of Bharat, Sri Reddy row has rocked the industry.
More than the promotion of ‘Bharat Aney Nenu’, it was Sri Reddy controversy which dominated the media before the film’s release. Jeevitha Rajasekhar came out in open to file case against Sri Reddy. Thus all are busy over this row. The top personalities of the industry are also holding press conferences. There are also debates on TV channels on this issue. The buzz in media on Sri Reddy is not an ordinary one. On this issue, Madhavi Lata observed a silent protest against Sri Reddy’s comments on Pawan Kalyan. Naga Babu addressed a press conference on Sri Reddy issue on behalf of younger brother and the industry. Another director Ramesh Puppala told a channel that Sri Reddy is deliberately doing this to frame all. Similarly several people condemned the comments made on television channels. Sitting in one channel’s studio, Katti Mahesh supported Sri Reddy. He said Sri Leaks will not stop. He warned that there will be much more like this in coming days. Thus TV channels, web channels and finally print media took Sri Reddy issue seriously to create an uproar.
Because of all this, very important interviews of Mahesh Babu were telecasted by the media channels at odd times. Koratala Siva clipped the hands by making videos on Sri Reddy issue and sending it to media. Sri Reddy issue has some what taken away the craze about ‘Bharat Aney Nenu’. Sri Reddy issue was highlighted in the media. Many are making satirical comments that it would have been better if media had shown some interest in the promotion of ‘Bharat Aney Nenu’ too which was released with high expectations. There are reports that Bharat team also felt tense over the issue.