Competing for ‘Mahanati’ rights

Ashwini Dutt became a big producer by making films with top stars. However in recent past, especially last five years Ashwini Dutt stopped playing active role as producer. However, presently he is one of the producers of Mahesh’s film and is also producing Nagarjuna multi-starrer. He is now enjoying the success of ‘Mahanati’ produced by his daughter and son-in-law. Jointly produced by Priya and Swapna Dutt, ‘Mahanati’ has become super duper hit. In this movie, Nag Ashwin has presented the life of Savitri on screen. The film is not only been talked about as super hit but it has become super hit.

Ashwini Dutt and company sold this film’s theatrical rights before its release but kept satellite rights with themselves. They would have sold even satellite rights but nobody came forward to buy at the price quoted by Ashwini Dutt. Two big channels competed for ‘Mahanati’ satellite rights but did not buy at Ashwini Dutt’s rights. Ashwini Dutt could not sell satellite rights then but he can now sell the rights at his price.

Whichever channel buys ‘Mahanati’ satellite rights by paying Ashwini’s price, it is sure to get good TRPs. Savitri was an adorable goddess not just for theatre audience but also for elderly. They may not come to theatres to watch the film but they will not miss it on TV channels. With an eye on such TRPs, many channels will compete to get satellite rights. Whichever channel gets this right it will surely have a windfall.

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