Deliberate controversies to create hype

Vijay Devarkonda is now a youth icon. The following he has among youth is not enjoyed by any other hero. As part of his efforts to feel youth pulse, he addresses his fans as rowdies and has even launched rowdy website. Though this website he is not only trying to be closer to his fans but he is also promoting his movies in an innovative way. After ‘Arjun Reddy’ there are high expectations from Vijay Devarkonda and the craze has also gone up. The expectations are also high from his latest film ‘Geetha Govindam’. This movie’s teaser appears to be neat and romantic entertainer.

However, this movie has now become a house of controversies. There are doubts that ‘Geetha Govindam’ hero Vijay and the film unit deliberately put such a good film into controversies. Controversies about the movie give free publicity to the movie as they penetrate into public. At the same time, the film also becomes hit. Take for instance ‘Arjun Reddy’. It is known to all how the film created a fuss even before its release. That’s why it looks Vijay has made the same plan again. He sang a song of ‘Geetha Govindam’ and uploaded it on Youtube. The song sung by Vijay has sparked a row. The songs goes like this “Ramudu gani ippudi putti..jungleki podam raramante”

The characters in this song are from Puranas. A section of people has criticized the song saying it insults them. Why such a song was included when the film is so clean. Is Vijay Devarkonda batch has deliberately put the movie into controversies or uploaded the song on Youtube just because it was sung by hero Vijay. However, this song has connected well with the youth. The inside talk is that an attempt is being made to create more hype around the film through such controversies.

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