These days films are no longer celebrating 50 days or 100 days. Only a couple of block busters are completing 50 to 100 days. Such films can be counted on fingers. However, producers and directors are not bothered about their films becoming hit but they want to sell satellite rights and digital rights for big money. Unconcerned about the feedback their films are getting and at a time when films are still running in theatres, they are entering into agreements to show them on television or digital media platforms like Amazon and Netflix.
This is what happened in the case of Ram Charan’s ‘Rangasthalam’. This was a block buster hit. However, after the film completed 50 days, it was uploaded on Amazon Prime Videos. Thus a film recording good collections in theatres was hosted on Amazon. A similar incident happened recently in Tamil film industry. Movie ‘96’ starring Trisha and Vijay Sethupathi became a super duper hit. Only a few days have passed after it was released in theatres. In Tollywood, Dil Raju liked this movie and wanted to buy its rights.
‘96’ is still running successfully in theatres. Kollywood film circle is abuzz with the news that a channel will be showing this film on the occasion of ‘Deepavali’. The channel is doing publicity that the film can been seen on the channel on ‘Deepavali’. This news reached film’s heroine Trisha. She tweeted that when 80 percent theatres are still screening the movie, it is not proper to do premier of the movie on TV channel. She said it would be better if the film is shown on TV channel on ‘Sankranti’. Director of ‘96’ is also unhappy over the decision. Even when film is being screened in theatres, its satellite rights are being sold for a huge price. Imagine the plight of those who bought theatrical rights of the film.