AI FactCheck

Fact Check: Viral video of Barbie near Burj Khalifa is CGI generated but not a 3D advertisement

A video showing a giant Barbie doll wearing an iconic swimsuit and stepping out of a pink box beside Dubai’s iconic skyscraper, Burj Khalifa is going viral with a claim that it is a part of a 3D advertisement campaign.

By 31 July 2023 9:41 AM GMT
Fact Check: Viral video of Barbie near Burj Khalifa is CGI generated but not a 3D advertisement

  • Claim :

    Video shows a 3D advertisement of Barbie movie near Burj Khalifa, Dubai

  • Fact :

    The video is a CGI-generated advertisement

The viral video shows CGI generated advertisement campaign, not a 3D advertisement placed near Burj Khalifa in Dubai.

A video showing a giant Barbie doll wearing an iconic swimsuit and stepping out of a pink box beside Dubai’s iconic skyscraper, Burj Khalifa is going viral with a claim that it is a part of a 3D advertisement campaign.

The caption on the video goes as “3D ad in front of Burj Khalifa”

Fact Check:

The claim is misleading. The video is a CGI-generated advertisement created by Eye Studio for the Hollywood movie ‘Barbie’ and not a 3D advertisement placed at Burj Khalifa.

When we searched with the keywords “3D Barbie movie advertisement”, we found several results confirming that the visuals are CGI generated.

https://www.tiktok.com/@irynaai/video/7259661519292615963

According to an NDTV report, the video featuring a giant Barbie doll in her Mattel packaging placed next to Burj Khalifa is a CGI video created by regional creative content agency Eye Studio. Dressed in a strapless striped jumpsuit, white cat-eye sunglasses, and black heels, the Barbie is seen stepping out of the packaging.

The video has gone viral clocking 3.5 million views on Instagram.

Eye Studio is a social media agency in UAE and KSA which specializes in content creation, CGI animations, illustrations, strategy and development. The video was posted by them on Instagram on July 20 which reached millions of people and went viral.

India Today also confirmed that the video was created using CGI by Eye Studio. According to their report, the release date for Barbie has been delayed in the United Arab Emirates until August 31. The film’s marketing team is keen not to let the hype around the film die. People were quite surprised to see the unique ad. Many commented on how the Barbie marketing team definitely needed praise.

Sky News also published the video with the title “Giant CGI Barbie spotted next to Dubai's Burj Khalifa”.

Hence, the viral video shows CGI generated advertisement campaign for the Hollywood movie Barbie, not a 3D advertisement of the movie. The claim is misleading.

Claim :   Video shows 3D advertisement of Barbie movie near Burj Khalifa, Dubai
Claimed By :  Social Media Users
Claim Reviewed By :  Telugupost Network
Claim Source :  Social Media
Fact Check :  Misleading
News Summary - Viral video of Barbie near Burj Khalifa is CGI generated but not a 3D advertisement
Subhash

Satya Priya BN

A motivated professional with a zeal to learn with more than 7 years of experience as a Content and Digital manager in Press, Electronic, and Digital media. Fact checker with more than 4 years of experience in fact checking. Trained by Google News Initiative India Training Network. Fact check trainer, Factshala Trainer, BBC Young Reporter India Trainer and also participated in Trauma literacy training. Worked in Newsmeter.in as a Fact Check Lead from September 2019 to October 2021. Worked as a Freelance Senior Researcher with BBC World Service, Investigations Unit from January 2022 to Aril 2022 and also as Freelance Fact Checker for Newsmeter.in Also Conducting workshops on Fact Checking for various communities including Media students etc. Conducted fact checking workshops for school students as part of pilot project – BBC Young Reporter India in the past few months. Participated in Workshop on Countering Disinformation for Telugu Television Reporters conducted by US Consulate General and Osmania University in 2022 as Trainer. Trained the journalists on several topics of Fact checking such as Types of misinformation, Tools and Techniques of photo and video verification, Geolocation, writing fact checks, Health fact checking etc. Co-authored the first Fact check manual- “How to write Fact-checks” in Telugu language as part of the workshop. Presently working as Fact check lead in Telugupost.com.
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