Making a movie is one task but more important task than this is to take the movie to people. If the promotion is good, it will create more interest among audience about the movie. These days promotions have become very important to get good opening in first three days. It will be wrong to think that promotion will end with 4-5 interviews to some TV channels. These days all our star heroes are doing the same. Realising that taking the movies to people in this way will not be good, Vijay Devarkonda is promoting his films in a very different manner.
Since his first film, Vijay Devarkonda has been adopting good strategy in promoting his movies. Even for latest movie ‘Dear Comrade’, Vijay is using new formula. There are already huge expectations from the film. With trailers and songs, this film created a good buzz. It looks that its openings will definitely be impressive. He is aggressively taking this film to people. In this context Vijay started an innovative programme with the title ‘Sangeeta Utsvam’.
This film is getting released in South India in four languages. Besides Telugu, it is being released simultaneously in Tamil, Malayalam and Kannada languages. In the first three places, a programme was held with the title ‘Sangeeta Utsavam’, where songs were played live on the stage. Along with Vijay, friends of Rashmika and Ajay also sang and played the songs. Meanwhile, in Hyderabad, a music festival was held on Friday. At this festival, Vijay danced with Rashmika. This is how Vijay is promoting his films. Let us pray that our producers and star heroes better know each other.