Tollywood movies are getting huge price for selling Hindi rights. Hindi audiences like action in Telugu movies and as a result the movies get record views on YouTube. Considering this, Hindi producers are spending big money for Hindi dubbing rights and making good profits. Now ‘Sarileru Nekevvaru’ being made in Mahesh Babu-Anil Ravipudi combination has already begun the business. With the movie scheduled to be released on Sankarnti, the makers have speeded up promotions on one hand and business on the other.
Mahesh’s ‘Maharishi’ had sold Hindi dubbing and digital rights for Rs.20 crore. However, ‘Sarileru Nekevvaru’ got less for these rights. While ‘Maharishi’ did Rs.20 crore Hindi business, ‘Sarileru Nekevvaru’ is said to have earned Rs.15 crore. ‘Sarileru Nekevvaru’ got Rs.15 crore for digital and dubbing rights. Earlier, Telugu movies had huge demand in Hindi but recently the demand has come down. With the producers there bringing down the price, this had its impact on Mahesh’s ‘Sarileru Nekevvaru’. As Bollywood makers suffered huge losses in Telugu movies, they are buying Telugu dubbing rights for throwaway price.