ETV telecasts a programme at 9 a.m. in the name of festival special. In the past ‘Sudheer Gaadi Pelli Gola’ about Sudheer-Rashmi marriage had become top programme on ETV. On January 1 on the occasion of New Year a special programme ‘Aadavari Partilaku Arthale Verule’ was telecasted. It brought together comedians, singers and dance masters. This programme was telecast on ETV on January 1 at 9 a.m. In this show hot anchor Varshini and Hyper Aadi were the anchors. Sudheer, Sreenu, Ram Prasad and others with comedy, Jaffer with special interview, singers with top songs and Johnny Master with dances impressed. ETV increased the curiosity about the programme through promos. Now this programme is trending on YouTube.
Despite the absence of Nagababu, this programme under the leadership of Roja was impressive. ‘Aadavari Matalaku Arthale Verule’ was a programme which the entire family can watch together. Two groups under the leadership of Roja provided best entertainment to the audience on the New Year. The programme received huge response from the audience. When this programme was uploaded on YouTube, the same day it reached the second place in top trending on YouTube. It is really great that ETV’s ‘Adavari Matalaku Arthle Verule’ programme reached top trending position, overtaking even songs of Mahesh’s ‘Sarileru Nekevvaru’ and Allu Arjun’s ‘Ala Vaikunthapuramlo’. Mahesh, Allu Arjun and this special programme are among top trends on YouTube.